Privacy & Cookie Policy
This policy explains how The Open-Tuning Guitarist collects, uses, stores, and protects personal data, and how this website uses cookies and similar technologies.
1. Who we are
The Open-Tuning Guitarist is operated by Marcus Wallner.
Email: marcus@opentuningguitarist.com
Postal address: Pilbovägen 27, Falun, Sweden
Company or registration number, if applicable: 870306-5956 (Sweden)
VAT number, if applicable: SE870306595601
2. Personal data we collect
Depending on how you use the website, we may collect:
- Email and contact details, such as your email address when you sign up for a free resource, join the email list, or contact us.
- Purchase information, such as what digital product you bought, your email address, billing details, country, payment status, invoice information, and VAT information.
- Course or product access information, such as login status, access rights, download activity, and technical support information.
- Technical information, such as IP address, browser type, device type, pages visited, referrer, approximate location, and error logs.
- Communication data, such as messages you send by email or through contact/support forms.
3. How we use personal data
| Purpose | Legal basis |
|---|---|
| Send free resources, email lessons, newsletters, and related emails about open tunings and guitar playing. | Consent, or legitimate interests where allowed by law. |
| Provide access to purchased digital products, downloads, course material, and customer support. | Contract. |
| Process payments, orders, invoices, VAT, tax, accounting, and legal records. | Contract and legal obligation. |
| Maintain, secure, troubleshoot, and improve the website. | Legitimate interests. |
| Measure website performance, email performance, or advertising performance. | Consent, where required. |
4. Email marketing
If you sign up for the email list, we use your email address to send you the requested free resource and related emails about open tunings, guitar playing, resources, and digital products.
You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us.
Email marketing provider: Kit.
5. Digital-product purchases
If you buy a digital product, payment and checkout may be handled by Stripe.
We do not store full card details on our own servers. The payment provider may process your payment details, billing information, country, tax/VAT details, and order information according to its own terms and privacy policy.
6. Cookies and similar technologies
Cookies are small files stored on your device. Similar technologies include local storage, pixels, tags, and scripts.
We may use cookies and similar technologies for:
- Essential functions, such as website security, checkout, login, form submission, and remembering basic preferences.
- Analytics, to understand how visitors use the website and improve it.
- Email forms, to process signups for free resources and newsletters.
- Embedded media, such as audio, video, or third-party embeds.
- Marketing, such as measuring ad performance or showing relevant ads, if used.
7. Cookie categories
| Category | Purpose | Consent |
|---|---|---|
| Strictly necessary cookies | Required for the website, checkout, forms, security, or login to work. | Usually not required. |
| Analytics cookies | Help us understand website traffic and improve the site. | Required where applicable law requires consent. |
| Marketing cookies | Help measure or personalize advertising. | Required where applicable law requires consent. |
| Embedded-media cookies | May be set by embedded third-party content. | Required where applicable law requires consent. |
8. Tools and providers
Update this list to match the tools actually used on the site:
- Website hosting: Ionos
- Email provider: Ionos
- Payment provider / merchant of record: Stripe
- Course or digital-product delivery platform: None
- Analytics provider: Google
- Advertising or tracking tools: None
9. Managing cookies
You can control cookies through your browser settings. If this website uses a cookie banner or preference tool, you can also use that tool to manage non-essential cookies.
Blocking cookies may cause some parts of the website, checkout, forms, or digital-product access to stop working correctly.
10. Sharing personal data
We may share necessary personal data with service providers that help us run the website and business, including hosting providers, email providers, payment providers, course platforms, analytics providers, support tools, accountants, legal advisers, and tax authorities where required.
11. International transfers
Some providers may process data outside your country or outside the EU/EEA. Where required, we rely on appropriate safeguards such as adequacy decisions, Standard Contractual Clauses, or equivalent safeguards provided by the relevant service provider.
12. Data retention
- Email-list data is kept until you unsubscribe or ask us to delete it.
- Purchase, invoice, VAT, tax, and accounting records are kept as long as required by law.
- Support emails and correspondence are kept as long as reasonably needed to handle your request and maintain records.
- Analytics data is kept according to the settings of the analytics provider.
13. Your rights
If the GDPR applies, you may have the right to access, correct, delete, restrict, object to, or receive a copy of your personal data. Where processing is based on consent, you may withdraw consent at any time.
To exercise your rights, contact marcus@opentuningguitarist.com.
14. Complaints
If you are in Sweden, you can contact the Swedish Authority for Privacy Protection (IMY). If you are elsewhere in the EU/EEA, you may contact your local data-protection authority.
15. Changes to this policy
We may update this Privacy & Cookie Policy when the website, tools, services, or legal requirements change. The latest version will be posted on this page.